REPORT · 2026·Jul 21, 2026·38 min
The DTC Growth Report 2026
The definitive benchmark for DTC brands doing $5M–$100M. 68 operators, 22 months of data, and the operating patterns that separate compounding brands from the ones stuck refinancing paid media.
Jaume RosFounder, Loiale
Executive summary
Between September 2024 and June 2026 we audited 68 direct-to-consumer brands doing between $5M and $100M in annual net revenue across beauty, apparel, food and beverage, home, pet, and wellness. This is the segment where the DTC narrative gets tested. Below $5M, anything looks like growth. Above $100M, the business is no longer really DTC. In between is where the operating model either compounds or quietly stops working.
Gated
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