- Data audit & capture strategyThe entry point to the system. Before anything runs, we need to know what you know, and what you're missing.
- Stack buildout & migrationsCRM replatforming, integrations and custom models when the tools don't cover it.
- Loyalty & membership buildA modular loyalty system, built around your brand and operated by us. Not a points plugin.
- Lifecycle architectureThe strategic layer that runs continuously. We map, instrument and operate the full customer cycle, from first purchase to churn, and keep adjusting it as new data lands.
- Growth operationsThe execution layer that runs alongside Lifecycle Architecture. A weekly hypothesis engine on top of the cycle: timing, offers, segments, sequences, tested and compounded.
- Loyalty & membership opsThe program, run monthly. Points, tiers, rewards, enrollment, reporting.
A loyalty system built around your brand.
And operated by us.
Modular software with dozens of ready modules. Ad-hoc builds when your program needs something the box doesn't cover. A team that runs it in real time, forever.
What it is
A loyalty product, not a plugin.
Modular by default
Turn on only the modules your brand needs. Points, tiers, missions, referrals, wallet, staff app. Deep theming so it looks like you, not like us.
Ad-hoc when needed
If a mechanic you want isn't in the box, we build it inside the same system. No plugins, no black boxes, no separate roadmap.
Operated, not delivered
The team that designed it also runs it. Mechanics tuned, rewards refreshed, missions tested every month. Forever.
Customizable to the last pixel. 100%.
Your loyalty program looks like your brand, not ours. We theme every surface, member app, staff app, wallet pass, email, and touchpoint to match your identity.
01
Visual identity
Colors, typography, icons, imagery, and layout adapted to your brand system.
02
Tone of voice
Labels, rewards, missions, and notifications written in your brand language.
03
White-label ready
No Loiale branding in front of members. Your app, your store, your program.
The system
Every module you need. Nothing you don't.
Four surfaces, one system. Pick the modules that fit your program today, and extend with ad-hoc builds when your brand demands it.
Member experience
Points engine
Rules, multipliers, expirations.
Tiers & levels
Progression, benefits, downgrade logic.
Rewards catalog
Products, perks, experiences, coupons.
Referrals
Advocate, share, reward. Tracked.
Missions & challenges
Behaviors that earn beyond spend.
Leaderboards
Public or segmented rankings.
Mystery boxes
Surprise rewards on hit conditions.
Gamified mechanics
Streaks, badges, unlocks.
Wallet pass
Apple & Google Wallet, live-updated.
Member app & PWA
iOS, Android, install-free web app.
Staff & retail
Staff app
Retail-ready tablet & phone app.
QR tracking
Scan-to-earn, scan-to-identify.
Card-linked ID
Credit card or loyalty card as identity.
POS integration
Shopify POS, Lightspeed, Square, Cegid.
CRM sync
Members flow into your ESP/CDP live.
Admin & control
Admin dashboard
Manage everything from one place.
Branding & theming
Deep customization. Colors, type, tone.
Segmentation
Audiences by behavior, tier, spend, recency.
Rules & automations
Triggers that fire without engineering.
Reporting
Program KPIs, cohort economics, tier flow.
Integrations
eCommerce
Shopify, WooCommerce, BigCommerce, PrestaShop.
Retail POS
Lightspeed, Square, Cegid, Revel.
Hospitality
Mews, Lightspeed K, Revel, Cloudbeds.
Data
Segment, RudderStack, Snowflake, BigQuery.
Comms
Klaviyo, Braze, Iterable, Emarsys.
Not in the box? We build it, in the same system.
No plugins bolted on. No separate roadmap. Ad-hoc modules ship inside the same admin, share the same data model, and get operated by the same team.
Example 01
Custom tier logic
Non-linear progression, hybrid spend + behavior, hidden tiers.
Example 02
Hospitality check-in flow
Points on stay, room upgrades, on-property rewards.
Example 03
Retail staff incentives
Track who converts, reward the staff, close the loop.
How it works
From design to forever-operated.
- Phase 01
Design
Mechanics, tiers, rewards, branding. Economics validated against your cohort data.
- Phase 02
Build
Modules activated, ad-hoc pieces built where needed, integrations wired into your stack.
- Phase 03
Launch
Staff training, member enrollment, wallet rollout, reporting instrumentation.
- Phase 04
Operate & optimize
Our team runs the program in real time. Forever. Mechanics adjusted, rewards refreshed, missions tested.
The part nobody else does
Software doesn't fail programs. Missing operators do.
Our team operates your program in real time. Not a monthly report. A continuous loop of mechanic tuning, reward rotation, mission testing and cohort reads inside the same system we built.
- Weekly review of program KPIs and cohort behavior
- Rewards catalog refreshed based on redemption data
- Tier thresholds tuned when economics shift
- Missions tested and rotated to keep engagement live
- Enrollment and reactivation campaigns run continuously
- Ad-hoc builds shipped when your program needs new mechanics
Programs live in production
Brands running Loiale loyalty right now.
FAQ
Common questions.
Is this a SaaS I buy?
No. It's a loyalty system we design, build and operate with you. You get the software, the setup, and the team that runs the program every month.
Does it connect to my POS and eCommerce?
Yes. Shopify, Shopify POS, WooCommerce, Lightspeed, Square, Cegid and hospitality PMS like Mews. If we don't have the connector, we build it as part of the setup.
How customizable is the look and feel?
Deep. Colors, typography, tone, layout, member app, wallet pass. Everything themed to your brand. The program should look like you, not like Loiale.
What if I need a mechanic that isn't in the modules?
We build it ad-hoc inside the same system. Same admin, same data model, same team. No plugins, no separate roadmap.
How long until we launch?
Typically 5–8 weeks from kickoff to a live program, depending on scope of ad-hoc builds and integrations.
What does 'operated by us' actually mean?
Our team runs the program every month. Tuning mechanics, refreshing rewards, testing missions, reading cohort economics and shipping new ad-hoc builds when needed.
Ready to design a program that actually runs?
30-minute call. We'll tell you if loyalty is the right lever for you, even if it isn't.
Pairs well with
Loyalty & membership ops
The program, run monthly. Points, tiers, rewards, enrollment, reporting.
Lifecycle architecture
The strategic layer that runs continuously. We map, instrument and operate the full customer cycle, from first purchase to churn, and keep adjusting it as new data lands.
Growth operations
The execution layer that runs alongside Lifecycle Architecture. A weekly hypothesis engine on top of the cycle: timing, offers, segments, sequences, tested and compounded.