Reports, playbooks and notes from the field.
What we learn operating growth engines for DTC and hospitality brands. Reports below are gated. Everything else is open.
In-depth research
Unlock every Loiale report.
One email, all reports. We publish 4–6 per year based on the work we do with operators.
GatedThe DTC Growth Report 2026
The definitive benchmark for DTC brands doing $5M–$100M. 68 operators, 22 months of data, and the operating patterns that separate compounding brands from the ones stuck refinancing paid media.
GatedThe First-Party Data Playbook
A 90-day plan to rebuild the data layer before you spend another euro on paid or CRM. Event model, identity, storage, activation, and the mistakes that keep operators stuck for three years.
GatedLoyalty That Actually Captures
Why most loyalty programs leak margin and how to design one where the mechanic is the data capture, not the discount. Four archetypes, one anti-pattern, and how to know which one fits your brand.
Field notes
ANALYTICSJul 4, 2026Why your LTV number is wrong (and how to fix it)
Most LTV numbers reported to the board are point estimates on shaky cohorts. A field-tested framework for measuring lifetime value the way an operator can actually defend.
PLAYBOOKJun 18, 2026The 30-day first engine
What actually ships in the first 30 days when Loiale starts with a brand. The artefacts, the decisions, the measurable output, and the trap of confusing discovery with delivery.
PERSPECTIVEMay 2, 2026Stop calling it CRM. It is a growth engine.
The word 'CRM' has done more damage to DTC retention than most tools. A structural argument for why the category name is the problem, and the operating model that replaces it.