The technical growth team DTC brands
do not need to hire.
Loiale builds and runs the lifecycle, loyalty and customer-data systems behind repeat purchase, inside your existing stack. Tool-agnostic. Outcome-owned.
Built in your stack · You keep everything · Operated monthly
Guarantee · Your first engine live in 30 days, or your first month is free.
Outcomes, not output
The shift from a campaign mindset to a technical growth system.
We do not add volume to a broken cycle. We map the full customer cycle and operate it continuously.
No forced migration. We build capture, identity and scoring in the tools you already use.
A program is only successful if it changes cohort behaviour and margin, not enrollment count.
Every month we run a hypothesis queue, read the results, and feed the winners back into the engine.
De Kiska rebuilt its repeat-purchase engine on Klaviyo + Shopify.
Revenue teams that trust Loiale
Build the engine, or have us run it.
Some brands need the foundation first. Others need operators in the work right now. Loiale can help both.
Build the engine.
For brands with messy data, underutilized stacks, or no owner for the growth loop. In 90 days we build the foundation inside your tools. You keep it.
- Data model + segmentation
- Loyalty + lifecycle architecture
- First engine live by day 30
Run the engine.
For brands that already have the stack. Our operators plug in and run retention, lifecycle, and personalization from the same data and segments.
- Monthly campaign + flow ops
- AI personalization tuning
- Weekly reporting on the P&L
Not sure which path fits? Book a 30-minute call
You already have the customers. You don't have the engine.
Your best channel is buried in your database.
Existing customers drive 60–80% of revenue for mature DTC brands, yet retention is the least resourced function on the team.
Your stack is 20% utilized.
Klaviyo, Yotpo, Shopify, Recharge, Segment. You're paying for enterprise features that never get built, tested, or run.
Nobody owns the growth loop.
A CRM manager sends emails. A CMO sets goals. No one has the technical bandwidth to actually build the system that connects them.
Capture more relevant data. Turn it into business.
Two phases. First we build the mechanisms that capture the data that matters. Then we activate it into revenue, and keep tuning.
Data audit & strategy
What you have, what's missing, what to capture first. Every engagement starts here.
Data capture buildout
The mechanisms: post-purchase surveys, browse events, POS-to-email, enrollment triggers. We build the layers that feed the engine.
Brand mechanics
Loyalty or membership, only when it works as both a capture mechanism and a brand component. Not a points plugin by default.
Lifecycle architecture
Onboarding, post-purchase, replenishment, win-back, VIP. The flows that turn captured data into revenue.
Growth operations
A continuous hypothesis engine. Timing, offers, segments and sequences tested every week. Not a calendar, a compounding loop.
Analytics & attribution
Revenue per customer, LTV, cohorts, attribution by action. So you know what the engine is actually doing.
We start with data. We build what the data tells us to build.
One loop, run every month.
Signals in, decisions out, execution inside your stack, and the learning feeds the next cycle.
Signals
Behavioural, transactional and product data from your existing stack, unified into a profile we can query.
Diagnosis
Where repeat purchase actually breaks: capture gaps, cohort decay, weak segments, missing triggers.
Decision
What to build next, and what to leave alone. Prioritised by expected impact on revenue per customer.
Execution
Built inside your tools: data layer, lifecycle flows, loyalty mechanics, reporting. You own all of it.
Experiment & learning
Continuous tests on timing, offers and segments. Every result becomes a new signal, and the loop runs again.
Learning feeds back into signals. The loop compounds.
We are explicit about what Loiale is not, so you know exactly what you are buying.
- No forced platform. We use the best-fit tools for your stack: third-party, owned, or custom-built.
- No generic flow library. Nothing is copied from one brand to the next.
Your first engine live in 30 days.
A timeline with real deliverables at every checkpoint, not a slide deck.
Your first engine goes live.
We clean your data, define your best-fit segments, wire the first signals, and ship one working system inside your stack.
- Audit of stack, data model, and every live flow
- Best-fit segments + first signals wired
- One end-to-end system running in production
New systems, shipped continuously.
We build the systems that fit your brand, layer in the full lifecycle, and tune as real results come back.
- Loyalty tiers + lifecycle architecture live
- Systems shipped, documented, reporting-ready
- AI personalization and testing loop turned on
The engine runs, you own it.
Every automation lives inside your own tools, documented. Loiale's operators run it monthly, while you keep full ownership.
- Full documentation + team enablement
- Monthly ops with a senior pod
- Weekly reporting on repeat rate, LTV, payback
Three industries. One engine, tuned.
Ecommerce
Post-purchase, replenishment, and VIP flows that turn one-time buyers into subscribers.
See the playbook →
Hospitality
Guest lifecycle, loyalty tiers, and direct-channel programs that reduce OTA dependency.
See the playbook →
Retail
In-store + online loyalty, occasion-based automation, and CRM-driven promos.
See the playbook →The engine, in production.
De Kiska
Built · Loyalty tiers, post-purchase, replenishment automation.
Runs · Monthly campaign cadence + VIP program ops.
Exclusive Traveler Club
Built · Digital membership redesign + ultra-flexible quests/incentives linking digital and on-property.
Runs · Rebooking automation + CRM operations.
Hello
Built · Lifecycle architecture: loyalty program, segmentation model, and pre/post-stay journeys.
Runs · Monthly campaigns, offer testing, and rebooking optimization.
Café Olé Clubworking
Built · Membership program, in-store + digital CRM unification.
Runs · Occasion-based campaigns and retention flows.
Metrics reflect representative engagements. Full case data available on request.
Not another SaaS. Not another traditional agency.
A technical growth team with deep tooling expertise and the ability to build custom inside your stack.
| Capability |  | SaaS tool | In-house hire | Traditional agency | Freelancer |
|---|---|---|---|---|---|
Technical operators + AI | |||||
Custom builds inside your stack | |||||
Deep tool expertise (Klaviyo, Shopify, Segment, Yotpo…) | |||||
Built inside your stack | |||||
Strategy + execution | |||||
Time to value < 90 days | |||||
Outcome-priced retainer |
We operate inside the platforms you already run.
Tool-agnostic. Deep expertise in the stack that matters.
Questions, answered.
Priced by customer base and program scope.
For DTC brands doing $5M–$10M/year
- Behavioral email lifecycle (post-purchase, win-back, replenishment, VIP)
- SMS and push notification flows
- Loyalty program setup and monthly operations
- Customer segmentation and data hygiene
- Monthly LTV and repeat rate report
- Analytics dashboard
- Slack access + weekly async updates
For DTC brands doing $10M–$50M/year
- Includes everything in Customer Squad
- Advanced behavioral segmentation and LTV models
- A/B testing program across all channels
- Ad-hoc project allocation (integrations, seasonal builds, automations)
- Support automation setup and operations
- Quarterly strategy session
- Onboarding email automation
- Bi-weekly calls with your team
For DTC brands doing +$50M/year
- Includes everything in Customer Team
- Custom app or platform builds included (loyalty app, POS integration)
- Multi-market and multi-brand operations
- Dedicated team lead assigned to your account
- Weekly strategy calls
- Advanced analytics dashboard
- Priority engineering support
Ready to grow? Let's talk.
A 30-minute call with an operator. We'll map the revenue you're leaving in your database.