- Data audit & capture strategyThe entry point to the system. Before anything runs, we need to know what you know, and what you're missing.
- Stack buildout & migrationsCRM replatforming, integrations and custom models when the tools don't cover it.
- Loyalty & membership buildA modular loyalty system, built around your brand and operated by us. Not a points plugin.
- Lifecycle architectureThe strategic layer that runs continuously. We map, instrument and operate the full customer cycle, from first purchase to churn, and keep adjusting it as new data lands.
- Growth operationsThe execution layer that runs alongside Lifecycle Architecture. A weekly hypothesis engine on top of the cycle: timing, offers, segments, sequences, tested and compounded.
- Loyalty & membership opsThe program, run monthly. Points, tiers, rewards, enrollment, reporting.
Growth operations.
The execution layer that runs alongside Lifecycle Architecture. A weekly hypothesis engine on top of the cycle: timing, offers, segments, sequences, tested and compounded.
Outcome. Your customer cycle operated as a testing loop. Every moment tuned, offers tested, segments refined week over week. Same engine, more revenue every month.
When this is for you
You have flows live but nobody's testing anything against them.
Wins live in someone's head, not in the engine.
You've bought the tools but there's no operating cadence behind them.
What we do
Deliverables you can point at.
- Weekly hypothesis queue: timing, offers, segments, sequences
- Tests launched, read and rolled into production
- Continuous optimization of lifecycle and seasonal moments
- Copy, segmentation, deliverability, governance
- Weekly ops sync + monthly business review
- Reporting included: weekly test read-outs, revenue and LTV lift per experiment, cohort behavior by segment. The evidence lives in the same engine that ran the test.
How we work
The monthly cadence.
- 01
Weekly
New hypotheses launched. Results read. Winners rolled in.
- 02
Monthly
Business review, testing velocity, next-month roadmap.
- 03
Quarterly
Meta-review: what categories of tests are actually moving revenue.
Stack we work in
See all toolsThe default ESP for Shopify brands under $50M.
Cross-channel engagement platform for scale.
Cross-channel automation with a flexible data model.
SAP-owned CRM for retail and hospitality.
Enterprise marketing cloud.
The reference reverse ETL. Warehouse → every tool.
We work inside your accounts, on your contracts. Nothing lives in a Loiale black box.
Pairs well with
Lifecycle architecture
The strategic layer that runs continuously. We map, instrument and operate the full customer cycle, from first purchase to churn, and keep adjusting it as new data lands.
Loyalty & membership ops
The program, run monthly. Points, tiers, rewards, enrollment, reporting.
Data audit & capture strategy
The entry point to the system. Before anything runs, we need to know what you know, and what you're missing.
Ready to talk about growth operations?
30-minute call. We'll tell you if this is the right service for where you are, even if it isn't.
Request a call