From a 22% to 41% repeat rate in 6 months.
We rebuilt the data layer, shipped a segmented lifecycle program and launched a tiered membership that turned first-time buyers into repeat customers.
41%REPEAT RATE+19pt
€18490D LTV+38%
24%EMAIL REVENUE+11pt
SERVICES
- Data audit
- Lifecycle architecture
- Loyalty design
STACK
- Shopify
- Klaviyo
- Snowflake
- Hightouch
The problem
Everloom had healthy top-of-funnel but retention was collapsing. Their dashboards said one thing, their ESP another, and finance a third.
What we built
- Unified event schema across web, POS and support.
- Identity resolution on top of Snowflake.
- Six lifecycle programs versioned in git.
- A tiered membership that used status, not discounts.
The result
In 6 months, repeat rate nearly doubled and email became the second-largest revenue channel.
"Loiale operates like an internal team. They ship faster than agencies and think longer than freelancers."— Head of Growth, Everloom