Rebuilt a legacy loyalty program into a capture engine.
Young's old loyalty was a discount funnel. We replaced it with a modular program that captures preference data at every touchpoint, online and in-store.
63%ENROLLMENT+42pt
88%DATA COMPLETENESS
+27%REPEAT REVENUE
SERVICES
- Loyalty design
- Stack buildout
- Capture buildout
STACK
- Custom loyalty
- Shopify
- POS
- Klaviyo
The problem
The existing program had 8% enrollment and no product-preference data. Staff couldn't personalize in-store because there was nothing to personalize with.
What we built
- Staff-assisted enrollment tablet flow.
- Preference-capture at every purchase, online and offline.
- A tiered utility model instead of a points bank.
The result
Enrollment moved from 8% to 63% in the first quarter after launch, and preference data now feeds every activation flow.