Jaume Ros
Founder, Loiale
Founder of Loiale. Ten years building retention systems for DTC and hospitality brands across Europe. Writes about lifecycle engineering, first-party data, and loyalty design that actually captures.
LinkedIn- REPORT·Jul 21, 2026·38 min
The DTC Growth Report 2026
Retention marketing benchmarks from 68 DTC brands ($5M–$100M). The seven operating patterns that separate compounding brands from those refinancing paid media, with thresholds and headcount data.
- REPORT·Nov 4, 2026·20 min
The First-Party Data Playbook
First-party data strategy for DTC brands: a 90-day plan to rebuild the data layer. Event model, identity resolution, warehouse activation, and the seven mistakes that keep operators stuck for years.
- REPORT·Aug 12, 2026·16 min
Loyalty That Actually Captures
Loyalty program design for DTC brands: why points-per-euro leaks margin, four archetypes that actually retain (tiered access, member pricing, progress-based, hybrid retail), and how to pick one.
- ANALYTICS·Jul 4, 2026·11 min
Why your LTV number is wrong (and how to fix it)
Customer LTV calculation for DTC brands: why the AOV × frequency × margin formula is wrong, the five failure modes we see in every audit, and a defensible framework at 90/180/365 days.
- PLAYBOOK·Jun 18, 2026·10 min
The 30-day first engine
How to launch a retention program in 30 days: the audit, the first flow, the holdout, and the trap of confusing discovery with delivery. What actually ships when Loiale onboards a DTC brand.
- PERSPECTIVE·May 2, 2026·9 min
Stop calling it CRM. It is a growth engine.
CRM vs retention engine: why the 1998 category name caps every DTC brand that still uses it. The five moves — rename, reporting line, warehouse-first tooling, hypothesis discipline, P&L.