Decisions we help brands make.
Written from delivery work, not from vendor material. Where a claim needs data we do not have yet, the page says so.
DECISION GUIDES
- Read guide
Retention agency vs in-house CRM team
A decision framework for DTC brands choosing between hiring an in-house CRM team and working with a technical retention partner. Costs, coverage, failure modes.
- Read guide
Retention partner vs Klaviyo agency
The difference between a Klaviyo-specialist agency and a technical retention partner: scope, data work, tool independence and what each is accountable for.
- Read guide
DTC retention KPIs that matter
The retention KPIs Loiale tracks for DTC brands, how each one is defined, what it tells you, and the vanity metrics we deliberately ignore.
- Read guide
DTC customer data audit checklist
The checklist Loiale works through when auditing a DTC customer data layer: identity, events, consent, destinations and the questions the data has to answer.
STACK SELECTION GUIDES
- Read guide
Email and SMS stack selection guide
How to choose an email and SMS stack for a DTC brand: the selection criteria we apply, what actually differentiates platforms, and where the decision usually goes wrong.
- Read guide
Loyalty platform selection guide
How to choose a loyalty platform for a DTC brand: the criteria that separate a data mechanism from a discount plugin, and what to check before committing.
- Read guide
Subscription platform selection guide
How to choose a subscription platform for a DTC brand: churn tooling, dunning, flexibility and the data the platform gives back to your lifecycle layer.
- Read guide
Customer data stack selection guide
How to choose between a CDP, a warehouse-first setup and reverse ETL for a DTC brand, and the criteria that decide which architecture fits.
- Read guide
Reviews and UGC platform selection guide
How to choose a reviews and UGC platform for a DTC brand, judged on the customer data it captures rather than on the star widget it renders.